"When I started Lola Jeans back in 2006, I was not really thinking about my impact on the environment. I was running around with a duffle bag full of samples, trying to follow my dreams and build a fashion brand from the ground up. Ignoring (or trying to ignore) just how polluting our industry is. I think most of us are aware of the shortcomings of the apparel industry, but we often feel powerless to do anything about it. In 2020, we took action! We built an ethical supply chain that creates Sustainable Denim for All Bodies. Driven by a circular economy, our mission is to create timeless designs that are authentically rooted in denim. From responsibly sourced fabrics to ozone washing, and laser finishing, we have reduced our water consumption by 80%."